Shitfire (now Speedlab) was founded in 2001 by Nor Cal skater David Rogerson. In his own words, "I'm just a skater making what I want to ride". Shitfire wheels are fast as f*ck wheels that aren't afraid of the coping. They are NOT just another blank wheel with a different graphic stamped on it. These are designed specifically for skating ditches, bowls, pools and vert. Each wheel has it's own shape, profile and urethane formula, not to mention the kick-ass colors and tattoo style graphics.

In addition to making some of the best skateboard wheels on the market, Dave also owns a tattoo shop in San Francisco and is co-director of the latest skate documentary, Pray For Me: Jason Jessee.